Mobile commerce remains an elusive issue for most of the retail industry, but analytics can help Retailers are beginning to turn to mobile technology in order to better understand consumers. Smartphones and tablets are seemingly omnipresent in the modern age. Many consumers have begun to rely on these devices quite heavily in their daily lives, and many of these people are using their devices to shop online and at physical stores. Because consumers are becoming more mobile, retailers are working to better understand their shopping habits. Without a comprehensive understanding…
Read MoreRetailers are seeing a greater need to engage in mobile commerce
