Nellymoser study shows that QR codes are not popular with mall retailers

qr code scanning

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According to Nellymoser, out of the 700 retail stores investigated, only a scant 23 were…

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Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season

QR code

According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…

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South Carolina Goes Mobile with QR codes and more!

Myrtle Beach, South Carolina, is going mobile. The Area Chamber of Commerce and several business owners from along the Grand Strand area, have been working together to give their businesses a touch of high-tech. They aren’t just focusing on the mobile aspects; they’re looking at a total technology make-over. Every year thousands of people are requesting information about Myrtle Beach, or South Carolina in general. They request information on hotels, attractions, restaurants, travel guides and many other things that a vacationer might be interested in. When the local businesses saw…

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Look around…they are popping up everywhere!

As QR codes see prolific use around the world, new ways to implement them are being discovered. With the codes quickly becoming an essential part of the advertising process, the need to carve out a unique identity amidst industries that are clamoring to use the technology is rising. Digby, a leader in mobile commerce for top retail brands, is trying to provide retailers with a winning edge with their new in-store mobile module. The module allows consumers to scan QR codes to access, browse and purchase products from retailers. The…

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