The company has taken its extreme sports to a digital level with a new iPhone catalog app. Mountain Equipment Co-op (MEC), a sports and outdoor equipment retailer that is already recognized for its online innovations, is now stepping up its mcommerce strategy with a new iPhone app that allows users to browse through its product catalog. The company has released this app in time for the holiday shopping season for Apple smartphone users. The mcommerce app, which now allows the company’s customers to shop from their iPhones, was created by…
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