retail mobile marketing Archives

Mobile marketing with coupons boosts spontaneous shopping

08/01/201407/30/2014 Sam Lambert

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale signs to draw consumers to buy more, but that works only when the sign is seen. Making…

Mobile marketing opportunities are being missed by retailers

06/21/201306/19/2013 Julie Campbell

These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on average, checking their emails six times every day on their handsets. Moreover 61 percent of them…

Mobile marketing introduced in new Toys ‘R’ Us campaign

06/14/201306/12/2013 Stephanie Beck

This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns in a top American magazine to gain tremendous exposure. The toy store will…

Mobile marketing still seeing considerable spending

12/01/201208/12/2014 Stephanie Beck

By the end of this year, predictions are starting to show that growth in UK spending will be considerable. The mobile marketing environment has already become a vital part of the advertising and promotions efforts of businesses in most industries, and this will only continue to rise as the penetration of smartphones grows throughout the population. Business customers and individual consumers are relying on these devices to make their purchasing decisions. By the end of this year, it has been predicted that mobile marketing spending in the United Kingdom, alone,…

Retail industry sets sights on consumers with tablets

05/25/2012 John Montgallo

QR codes and other marketing tools could be effective ways to engage those with tablets Tablet mobile devices may be new to consumers, the technology has successfully established a foothold with a large number of people. In the U.S. alone, it is expected that over 60 million consumers will own some type of tablet device by the end of the year. The retail industry has taken note of this trend because of the apparently popularity of mobile commerce and the effectiveness of mobile marketing. Retailers have found that engaging consumers…