retail market tools Archives

Moosejaw outdoor apparel and gear retailer offers mobile payment for purchases

03/19/201203/19/2012 Jorge Gonzalez

Outdoor apparel and gear retailer, Moosejaw, has announced that customers can now make purchases from anywhere within its stores using mobile devices. This has been made possible through the use of Linea-pro, from Infinite Peripherals Inc. (IPC) in combination with the fourth generation devices of Apple iPod Touch in order to provide consumers with quick and convenient options for making purchases. According to the Moosejaw senior vice president of marketing and technology, Eoin Comerford, in a company press release, by using a one-dimensional or 2-dimensional barcode scanner and a magnetic…

QR Codes…a mobile shopper’s international language

04/14/2011 Jennifer Goula

Brookstone, one of the largest specialty retailers in the country, have announced that they will be using QR codes in their New York-area stores. The retailer has high hopes that the codes will help facilitate a more personal relationship with shoppers as they look to provide them with a bevy of digital content. The codes can be found in 30 stores throughout New York state and New Jersey, including locations at the JFK Airport and Brookstone’s Rockefeller Center. When shoppers find the codes they can scan them with their smart…