Tag: retail augmented reality

Retail augmented reality marketing used to draw consumers

Julie Campbell
fashion retail augmented reality

A futuristic looking form of advertising is becoming increasingly common in the hopes of appealing to shoppers. A new form of retail augmented reality marketing is starting to pop up here and there across the United States. While it remains very limited in its use, a growing number of retailers are catching on. The appeal to shoppers is quite evident. The idea is to use this high tech design and sleek style to draw customers into brick and mortar stores. Among the companies using retail augmented reality technology to market…

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Augmented reality presents growing opportunity for app companies

Jorge Gonzalez
Augmented Reality apps

These applications provide considerable opportunities in areas such as animations, videos, and 3d models. Retailers and other consumer focused businesses are placing an increasing focus on augmented reality, to be able to provide shoppers with an enhanced overall product and brand discovery and interaction experience. This has caused the makers of apps that use this technology to experience a tremendous sudden growth. Even the smallest augmented reality startups are finding that their business is doubling, tripling, or quadrupling throughout this year, due to the rising interest from large brands. This…

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Augmented reality is a growing part of the retail and travel experience

Jorge Gonzalez
Augmented reality and technology Shopping trends

There have been a growing number of success stories that are encouraging companies to try more.   photo via www.zaptap.com A recent success story using augmented reality in China is having a growing number of airports adopt AR technology as a part of the high tech travel shopping experience around the world. Mobile commerce has become increasingly popular among travelers and commuters. It hasn’t just been limited to augmented reality. The Frankfurt Airport has used QR codes on a wall to give travelers the opportunity to use their smartphones to…

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Tesco embraces augmented reality with new venture

Stephen Vagus
QR codes and Augmented Reality Campaign for Tesco

Tesco launching a new augmented reality campaign United Kingdom retail giant Tesco has launched a new initiative that will make use of augmented reality to engage consumers. The retailer will be introducing its augmented reality venture in three of its UK stores, hoping to create a multi-channel shopping experience for consumers that are interested in the company’s F&F clothing line. Augmented reality will not be the only interactive technology that the retailer tests for its new campaign, but it is likely to be one of the most successful technologies that…

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