Study finds over half of consumers use retail mobile apps when shopping in-store

retail mobile apps - woman on mobile phone

Consumers are using their mobile devices to enhance their in-store shopping experiences. A new study from Yes Marketing has found that 57% of consumers surveyed used retail mobile apps while shopping in-store. Consumers used the retailer’s app to locate items that were on sale, to redeem coupons, etc. The results of the study suggest that retailers need to focus on delivering a multichannel experience to consumers. According to Yes Marketing, the discovery made in its “Surviving the Retail Apocalypse” report indicates that the industry has reached a tipping point in…

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Mobile commerce customer satisfaction is dropping

omnichannel commerce mobile shopping habits desktop

Even though smartphone based shopping is gaining more quickly in popularity than desktop, people aren’t happy with it. Mobile commerce customer satisfaction is on its way downward, according to new research. In fact, this has been the trend over the last two years, even though people are using it more often. Recent predictions indicate that half of all online purchases will be over mobile channels by 2018. Vanson Bourne recently conducted research on behalf of LogMeIn. What they found was that mobile devices will drive half of all purchase in…

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Study reveals top consumer mobile shopping peeves

geolocation mobile shopping

Recent research has now revealed some of the biggest complaints shoppers have about m-commerce. Bizrate Insights, a division of Connexity, recently released the results of a survey it conducted with the participation of 100,000 online shoppers in order to better understand the way they felt about the mobile shopping experience. Even though mobile commerce is gaining ground, the experience is still clearly falling short of consumer expectations. The research showed that consumers are dissatisfied by the fact that they are still required to pinch and zoom in order to see…

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Mobile commerce apps from iPhone are excelling over Android

Apple vs Android mobile marketing

This, according to the results of a panel that examined the usage of the applications on the devices. The outcome of a recent panel report on the use of mobile commerce apps has suggested that the experience provided by iPhone applications of this nature is far superior to that available to their Android device using counterparts. The report indicated that m-retailers generate far more income from Apple device users than from Android. iPhone currently leads the way, with quite a distance over Android smartphones, when it comes to both the…

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M-commerce trend for in-store apps is rapidly growing

m-commerce mobile apps

Mobile is playing an increasingly important role in shopping within brick and mortar locations. Though it has become very clear that m-commerce is growing in its importance among retail businesses, as many of the large players scramble to optimize their websites and provide apps that simplify the shopping experience, it is only now that trends are beginning to truly emerge. This is providing the type of guidance that businesses need to cater to what consumers expect of them. A mobile analytics company called Flurry has just released a report that…

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Retailers use mobile devices to bring customers to stores and keep them there

Mobile Commerce Shopping

Retailers that operate out of physical shops are increasingly using mobile marketing techniques as a direct result of the fact that the people they see shopping in their locations often have smartphones or other mobile devices in their hands. As this makes much of their target market able to access the mobile web and retail apps, this opens up a tremendous opportunity to retailers who are keen to increase the frequency of trips that the customers make, as well as the amount that they purchase. Since customers that have smartphones…

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