Mobile shopping apps comprise over half of European e-commerce

UK mobile commerce - Woman with mobile phone

A new Criteo report revealed that retailers in Europe are greatly benefiting from dedicated applications. Criteo has released its Q4 Global Commerce Report which showed that mobile shopping apps are leading to significant successes in Europe. European retailers with dedicated applications are seeing widespread sales. Retailers have found that making mobile a priority is no longer an option but is quite the necessity. The report revealed that retailers that placed a priority both on mobile shopping apps and the mobile web, their performance gains are significant. The retailers with a…

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Mcommerce site from Mountain Equipment Co-op has stepped it up

mcommerce mountain equipment co-op

The company has taken its extreme sports to a digital level with a new iPhone catalog app. Mountain Equipment Co-op (MEC), a sports and outdoor equipment retailer that is already recognized for its online innovations, is now stepping up its mcommerce strategy with a new iPhone app that allows users to browse through its product catalog. The company has released this app in time for the holiday shopping season for Apple smartphone users. The mcommerce app, which now allows the company’s customers to shop from their iPhones, was created by…

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