Research and Markets Archives

Mobile security report shows spending to reach all time high

11/27/201311/25/2013 Jennifer Goula

A recent report issued by Research and Markets has revealed that spending could come to $9 billion in 2013. Research and Markets has now released a report on recent data that has illustrated a trend in mobile security spending, worldwide, and that indicates that the figures will be reaching their highest point, to date. The report has indicated that spending on software, infrastructure and services is already aimed at its largest amount ever. The report from Research and Markets indicates that global spending on these mobile security factors will likely…

Study predicts the growth of mobile commerce in North America

07/12/201207/12/2012 Andrew Hobbs

Mobile commerce continues to gain momentum in the North American market Mobile commerce is becoming a popular concept all over the world. The growth of the industry has relied heavily on NFC technology and the interest it has managed to attract from companies like Google, PayPal and financial institutions. While these companies have shown varying degrees of support for NFC technology, many of these support the basic premise of mobile commerce. The industry has recently begun seeing major gains in the North American market, where consumers with smart phones are…

Research and Markets releases new study detailing the various aspects of NFC technology

01/18/2012 Sam Lambert

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

New report consolidates the usage data of QR codes into one, easily-accessible source

11/26/201111/26/2011 Jorge Gonzalez

Research and Markets, a global market research firm, has released a new report concerning QR codes and their rampant popularity. QR codes have been a hit with marketers the world over and have even been shown to be very alluring for mobile consumers. The codes enable advertisers to launch dynamic marketing campaigns that are designed specifically to engage consumers on a more tangible level than traditional marketing techniques. While some companies have praised the codes for their versatility, others have cast doubt on whether the codes actually live up to…