renewable energy Archives

Apple mobile devices increasingly made with renewable energy

04/07/202304/05/2023 Stephanie Beck

Mobile devices - wind and solar renewable energy Apple

The iPhone maker said that a rising portion of its supply chain is powered by cleaner sources. Apple recently announced that a growing proportion of its supply chain is making commitments for the use of renewable energy in the production of its mobile devices such as its iPhones, Apple Watches, Macs and others. The company has said that its suppliers are already using a rising amount of alternative clean energy. According to Apple, its suppliers are supporting 13 gigawatts of active renewable energy projects. This represents a notable increase over…

McDonald’s launches new augmented reality campaign

09/02/201308/31/2013 L. Green

McDonald’s teams with Metaio to launch augmented reality initiative Fast-food giant McDonald’s has been making an aggressive push into the mobile space. The company has fashioned many of its campaigns to be accommodating to mobile consumers and has even tested NFC-based mobile payments this year. Now, McDonald’s has set its sights on augmented reality. The company has teamed with AR pioneer Metaio to develop a new campaign. This campaign will not be focused on marketing the company’s products, however, as it is meant to raise awareness about the environment. Campaign…