Fast food super-chain McDonald’s has launched a new augmented reality marketing campaign to promote the launch of their new dessert in India. The fast food company has been leery of digital media for some time, slowly warming to growing trends in mobile technology and marketing. Now, however, the company is diving into augmented reality in the hopes of attracting the attention of tech-savvy consumers. Using AR, McDonald’s will be making consumers a part of the campaign itself. Immersion is not something one often considers when going to McDonald’s but it…
Read MoreMcDonald’s launches new dessert in India, marks the occasion with augmented reality campaign
