Occipital looks to usher in a new generation of augmented reality

RedLaser Barcode Scanner App

Occipital, an ambitious computer software company based in California, has recently finished their latest phase of fundraising efforts, netting more than $7 million in funding that will be used for the development of next-generation augmented reality technology. The company is well known for their RedLaser barcode scanning app, which was released last year. Occipital is expanding its repertoire into augmented reality, believing that the technology is the next step in the evolution of computer technology. Occipital’s next venture will be based upon their 360 Panorama app, which captures panoramic images…

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QR codes can be a powerful tool for business owners today

QR Codes

Several web-based platforms are popping up, aiming to help people to better understand QR codes and how they work. The barcodes are often seen as obscure, blocky patterns that have more in common with abstract modern art than advertising. This unfamiliarity is slowing the acceptance of the codes somewhat in western society. As more companies begin to incorporate the codes, these web platforms are emerging to combat the misconceptions surrounding the codes. QR codes are a powerful marketing tool, enabling businesses to connect with consumers in real-time. The codes have…

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Atlantic Records Joins Forces with RedLaser

The music industry has been seeing success with QR codes lately. Using the 2d barcodes, record labels can create a wide variety of promotional content connected to a single code. Though QR codes are usually in the shape of a box, the layout can be made into any desirable shape as long as the pattern is readable and links to a mobile website. Atlantic records have taken to using the codes for their upcoming releases, allowing customers to pre-order music or albums with a simple scan. The record label has…

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