real estate marketing Archives

QR Code Detective: Realtors are in the perfect position to use barcodes

09/26/201409/24/2014 Julie Campbell

Real estate marketing is an ideal opportunity to use quick response codes to their fullest potential. Among the many industries that have been achieving the greatest benefit from the use of the QR code is real estate, simply because of the nature of what is being sold and how the word is spread to potential buyers. Mobile marketing has become a critical component of a realtor’s ability to reach prospective buyers. As is the case in retail and in any other area that uses QR code marketing, there are ways…

ERA Real Estate adopts augmented reality to connect with potential homebuyers

03/20/201203/20/2012 Sam Lambert

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

Paatle launches new QR code initiative for the real estate industry

01/18/201201/18/2012 Stephen Vagus

Paatle, a technology startup launched in 2011, has announced that it will be adopting QR codes for a new initiative aimed at the real estate industry. The company will begin offering a new service called Paatle QR Codes, which will help realtors connect with consumers. Consumers will also be able to use the service to share properties with their friends and colleagues. Each property using the program will have its own, unique QR code that is attributed to its profile on Paatle.com. The program is designed to make it easier…

QR code services available for real estate agents

03/15/201103/15/2011 Jesse Collins

RealBird Inc., a provider of electronic marketing resources for real estate industry professionals, has announced the release of their mobile website designed specifically for real estate agents is now available for use. The website will allow potential buyers to browse property listings via their smart phones. Buyers can also set up appointments for tours and sign up for regular updates from agents. The site will be able to be accessed by scanning QR codes that will be available on property signage and flyers. “Mobile websites and QR codes have now joined…