real estate marketing trends Archives

Realtors adopt NFC technology along with QR codes

11/03/201111/03/2011 Jennifer Goula

New Mobile Marketing Technology for Realtors

QR codes have become synonymous with real estate advertising. Realtors have taken a very keen liking to the mobile barcodes as they are able to connect with potential home buyers at all times of the day. The real estate industry was one of the earliest adopters of QR codes in Western society, which paved the way for the codes to see success in the realm of marketing. Realtors are beginning to look for more ways to connect with mobile consumers and may soon be turning to NFC technology. Strutt &…

Home sweet home with QR Code service

03/09/201103/10/2011 Jesse Collins

Smarter Agent, a developer of mobile applications for the real estate industry and consumers, has acquired Toor.me, a mobile tagging and property tour startup. Toor.me offers listing and website hosting services. Realtors are able to upload an unlimited number of photos and showcase virtual tours. These features can also be shared via Facebook and Twitter. Realtors making use of the service will link to their websites using QR codes, which they have dubbed “toors.” The codes will be emblazoned on the agents’ marketing materials. “Every real estate yard sign should…