real estate agents use qr code Archives

Realtors looking to augmented reality to further connection with consumers

01/17/201201/17/2012 Stephanie Beck

In the U.S., the real estate industry has benefitted much from adopting mobile technology. A few years ago, realtors began utilizing data matrix codes known as QR codes. These codes enabled realtors to connect with potential home buyers without the need for physical presence. After seeing great success with the codes, some real estate companies are looking to further their use of mobile technology and have set their sights on augmented reality. At last week’s Real Estate Connect conference in New York, Claire Boonstra, co-founder of Layar, a leading augmented…

Property Cloud Inc. launches virtual listings to cater to mobile homebuyers

11/11/201111/11/2011 Stephanie Beck

Property Cloud Inc. has announced that it has now gone mobile, providing professionals in the Canadian real estate marketplace with a new solution that is streamlined to help them with property listing marketing that will appeal to the rapidly increasing number of people who are using mobile devices to shop for homes. Homebuyers can use Property Cloud to obtain the information from MLS directly, complemented by video clips, images in high resolution, and with contact and sharing data about the properties for sale no matter what time it is or…

Realtors adopt NFC technology along with QR codes

11/03/201111/03/2011 Jennifer Goula

New Mobile Marketing Technology for Realtors

QR codes have become synonymous with real estate advertising. Realtors have taken a very keen liking to the mobile barcodes as they are able to connect with potential home buyers at all times of the day. The real estate industry was one of the earliest adopters of QR codes in Western society, which paved the way for the codes to see success in the realm of marketing. Realtors are beginning to look for more ways to connect with mobile consumers and may soon be turning to NFC technology. Strutt &…

Realtor brings more innovation to the use of QR codes

09/17/201109/17/2011 Jennifer Goula

Realtors were among the first to adopt QR codes when they began showing up in the U.S. The codes provided agents with an easy way to market to mobile consumers, allowing agents to have an uninterrupted presence with potential buyers. Embracing mobile marketing has proven to be a boon for the real estate business, as new marketing techniques have enabled agents to reach out to more consumers. As QR codes enter the mainstream, however, simply applying the codes to pamphlets and signage is not enough, spurring realtors to come up…

Real estate mobile marketing service claims they got it right!

05/29/201105/22/2011 Sam Lambert

Realtors had taken a strong liking to QR codes even before they became popular in the U.S. Seemingly bewitched by the codes mystique and market synergy, many incorporated QR codes into their marketing efforts without first researching how to use them to their full potential. Thus was born an array of poorly executed and ill-optimized mobile marketing campaigns that prevailed around the country. These problems did not persist long, however, and realtors have not shunned the codes, looking for better ways to utilize them. Virtual tour providers were among the…