These giants are trying out identity verification through the use of Bionym wearable technology. The Royal Bank of Canada and MasterCard Inc. are working together with a Canadian startup called Bionym, which has created a wearable technology device called Nymi, and that will now be used in a pilot program to add security to the mobile payments service. The Nymi wearables are a wristband designed to verify the user’s identity through his or her heartbeat. The goal is to be able to use an individual’s cardiac rhythm instead of passwords,…
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Social media marketing charity campaign features Graeme McDowell
The Irish golfer is joining 12 others in a 15 week drive to raise $125,000 for their preferred cause. Graeme McDowell, Irish pro golfer, has announced his participation in a massive 15 week social media marketing campaign that will involve a total of 12 athletes who are working to be able to raise $125,000 for the charity of their choice. The campaign is driven by one of the golfer’s sponsors and is already underway. The social media marketing campaign is called the RBC Golf for Kids program, and it is…
Read MoreNFC technology has lost its charm for RBC
The Canadian bank is already looking to introduce cloud based transactions within the country. Though RBC and CIBC – two of the major Canadian banks – have already rolled out mobile payments services based on NFC technology, it seems that this trend may not have caught on fast enough for Royal Bank’s taste. Though the tech has barely had the opportunity to get off the ground, the bank is already moving on to something else. RBC has made an announcement that suggests that NFC technology may already be on its…
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