QR codes show up in small town in Michigan where few people know what the codes are

St. Joseph, Michigan Downtown

When a small business adopts QR codes for their marketing efforts they tend to attract a lot of attention, especially if that business is in a small town. Such is the case in St. Joseph, Michigan, where Richard Daly, owner of a local theater, has plastered a large QR code on a billboard. While QR codes have proven successful in a variety of marketing campaigns, Daly’s code has been met with a vast amount of uncertainty. The problem lies in the fact that most residents of St. Joseph have never…

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