QR Code Press

QR codes used by local newspaper to boost readership

10/22/201210/21/2012 Sam Lambert

The Scarborough Leader is using barcodes to make it easier for readers to choose their favorite formats. The Scarborough Leader, a local newspaper for the town in Maine, and its surrounding areas, has now released its first edition that includes QR codes to help to make the paper easier and more convenient for readers to access. It has recognized that people are on the go and it is often easier to read stories in digital formats. It has also see that QR codes are one of the most rapidly adopted…

QR codes help to bring customers back for more

08/21/201208/20/2012 Jennifer Goula

Repeat mobile commerce purchases are more likely with barcodes as encouragement. Merchants taking part in mobile commerce are always seeking sales, but it is the repeat customer that is the primary goal, and QR codes are proving effective in generating them. These simple two dimensional barcodes appear to convince customers to make additional orders. When a quick response barcode application is present on an individual’s smartphone, he or she has a greater likelihood of using quick response codes to make purchases. If the process is direct and simple, then the…