Qualcomm CEO snubs augmented reality glasses

Augmented Reality Glasses Example

Qualcomm moving away from AR glasses Qualcomm is one of the largest companies in the mobile space currently. The company is responsible for a wide range of technologies that go into the most famous mobile devices currently available on the market. Qualcomm recently adopted a strong focus on augmented reality technology, spurred by consumer demand and the growing interest its competitors have been showing the technology in recent years. Qualcomm’s leading augmented reality platform, called Vuforia, has been the crux of many advances in the realm of interactive technology, but…

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Microsoft hints at Xbox 720 during CES

microsoft xbox controller

Microsoft makes an appearance at this year’s CES This year’s Consumer Electronics Show (CES) was filled with innovations that promise to change the future of entertainment, communication, and connectivity. Notably absent from CES this year was Microsoft, who had used the event in the past to showcase some of its future products. While Microsoft did not have its own booth at the event, CEO Steve Ballmer and Chief Technology Strategy Officer Eric Rudder were in attendance to show off what may be the future for the company’s gaming enterprise. CEO…

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Vuforia continues to gain the favor of app developers

vuforia augmented reality video

Qualcomm draws more attention to Vuforia platform Acclaimed technology developer Qualcomm has been showing off its latest software at its IQ event in Berlin, Germany. The company has been keen to draw attention to Vuforia, its take on augmented reality software for a mobile device. Qualcomm bills Vuforia as a sort of “digital eye” for a smart phone and claims that it can bring objects to life through the use of augmented reality. Though Vuforia is often considered a mobile application, Qualcomm notes that it is much more than that.…

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Qualcomm identifies augmented reality as ultimate benchmark for Android

Qualcomm

Qualcomm touts the capabilities of augmented reality Qualcomm, a developer of telecommunications equipment and semiconductors, has taken a keen interest in augmented reality. The company has been making use of the technology for some time, managing to make several breakthroughs that have gone on to influence the use of augmented reality in the world of mobile technology. As he company’s Mobile Benchmark Workshop kicks off, Qualcomm has begun touting the capabilities of augmented reality, going so far as to claim that it is the best benchmark for the Android platform.…

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Qualcomm seeks to combine augmented reality with cloud computing

Qualcomm

The cloud may be the next step in augmented reality technology Qualcomm, a leading maker of chips for wireless devices, is no stranger to augmented reality technology. The company has been a driving force in the developing and implementation of augmented reality for more than a decade. Qualcomm has explored both the existing and potential applications for augmented reality over the years with varying degrees of success and failure. The company has now found a new way to make use of augmented reality that draws upon the ever popular concept…

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