QR Code Press

Augmented reality could unlock new potential in mobile devices

06/26/201306/24/2013 Sam Lambert

Future mobile devices may rely heavily on augmented reality Mobile devices of the future may have some impressive features that set them leagues apart from the mobile devices of today. Qualcomm, one of the world’s leading chip designers, believes that augmented reality will be a prominent feature of the future’s smartphones and tablets. This technology has been gaining more attention with every passing year and has won praise for its interactivity. Augmented reality has served as a very effective bridge between the digital and physical worlds. Mobile devices may become…

Augmented reality market set for aggressive expansion

02/04/201302/02/2013 Jennifer Goula

TechNavio predicts a promising future for augmented reality Augmented reality is beginning to take off in numerous industries. Many technology companies are working on wearable augmented reality products, while software developers are working augmented reality into new mobile applications for various platforms. Even the game industry has become enamored with augmented reality. TechNavio, a leading market research firm, has released a new study forecasting the future of the global augmented reality market; and the future certainly looks bright for this interactive technology. Study forecasts CAGR of 54.3% from 2012 to…

Qualcomm CEO snubs augmented reality glasses

01/19/201304/13/2014 Jorge Gonzalez

Qualcomm moving away from AR glasses Qualcomm is one of the largest companies in the mobile space currently. The company is responsible for a wide range of technologies that go into the most famous mobile devices currently available on the market. Qualcomm recently adopted a strong focus on augmented reality technology, spurred by consumer demand and the growing interest its competitors have been showing the technology in recent years. Qualcomm’s leading augmented reality platform, called Vuforia, has been the crux of many advances in the realm of interactive technology, but…

Microsoft hints at Xbox 720 during CES

01/16/201304/13/2014 Stephen Vagus

Microsoft makes an appearance at this year’s CES This year’s Consumer Electronics Show (CES) was filled with innovations that promise to change the future of entertainment, communication, and connectivity. Notably absent from CES this year was Microsoft, who had used the event in the past to showcase some of its future products. While Microsoft did not have its own booth at the event, CEO Steve Ballmer and Chief Technology Strategy Officer Eric Rudder were in attendance to show off what may be the future for the company’s gaming enterprise. CEO…

Vuforia continues to gain the favor of app developers

09/14/201209/14/2012 Jesse Collins

Qualcomm draws more attention to Vuforia platform Acclaimed technology developer Qualcomm has been showing off its latest software at its IQ event in Berlin, Germany. The company has been keen to draw attention to Vuforia, its take on augmented reality software for a mobile device. Qualcomm bills Vuforia as a sort of “digital eye” for a smart phone and claims that it can bring objects to life through the use of augmented reality. Though Vuforia is often considered a mobile application, Qualcomm notes that it is much more than that.…