Top Gear’s James May to present exhibitions at the Science Museum in London

james may augmented reality app

Science Museum adopts augmented reality The United Kingdom’s Science Museum in London is welcoming augmented reality with open arms. The museum has teamed with DigiCave, a developer of mobile applications, Qualcomm, an augmented reality developer, and Top Gear’s James May, well known for his love for and knowledge of history. Qualcomm will be leveraging its Vuforia augmented reality platform to construct a series of digital presentations featuring May. These presentations will be a part of nine of the museum’s most valued exhibitions. The experience will be available for iOS and…

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Qualcomm partners with Vodafone to help the intellectually disabled in Spain

*The latest from Qualcomm in Spain Qualcomm, a leading developer of augmented reality technology, has announced a partnership with Vodafone Spain Foundation, a non-profit organization aiming to increase mobile communication in communities around the world, and the APROCOR Foundation, an organization that works to improve the quality of life for the intellectually disabled in Spain. The partnership’s goal is to create a new platform that would help the intellectually disabled function better in the workplace. Qualcomm believes that augmented reality could be the key to the project’s success. The project…

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Qualcomm teams with Sesame Workshop to build new augmented reality education program

Qualcomm Headquarters in San Diego

Qualcomm, a leading mobile technology company, has announced that it will be teaming with the Sesame Workshop, a non-profit organization geared toward entertaining and educating children, to create a new education program utilizing augmented reality technology. The pair have chosen augmented reality as a way to reach kids because it allows for dynamic and imaginative experiences. Qualcomm has plans to show off their prototype playset at the Consumer Electronics Show this week. The collaborative project aims to make the educational process more dynamic by allowing children to play with physical…

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Grid: A real-time augmented reality maze from Sahar Fikouhi

Augmented reality continues to gain momentum in the gaming world. As the technology has grown more advanced, companies specializing in augmented reality, such as Metaio and Qualcomm, have released tools to help intrepid designers build their own AR experiences. Such is the case with Sahar Fikouhi, a computational designer and architect from London, UK. Fikouhi has developed a new game for the iPhone that plunges players into a world of staggering geometry and tasks them with navigating their way through a virtual maze. The game is called Grid and it…

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Qualcomm develops new digital sixth sense using augmented reality

Qualcomm Headquarters in San Diego

Qualcomm, an innovative technology company, has been working on developing advanced uses for augmented reality technology. Unwilling to let the technology be relegated to be used as a gimmick for marketing campaigns, developers at Qualcomm have been developing ways for the technology to see some practical use. At this year’s IQ2011, a technology convention, Qualcomm’s CEO, Paul Jacobs, demonstrated how augmented reality could be used as a “digital sixth sense.” The demonstration showed that the company has come a long way in making augmented reality a practical, perhaps even revolutionary,…

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NFC companies race to make the lowest power transceiver

NFC Phones

Near field communications (NFC) technology has been attracting a significant amount of attention from technology companies, finance organizations, and retailers alike, as it allows people to use their smartphones or other mobile device for making purchases, redeeming coupons, checking in at airports, paying for parking, and other common transactions. However, the amount of power NFC transactions require has come to be noticed, and developers have now started the race to create the NFC transceiver that requires the least amount of energy. So far, the front runner appears to be Texas…

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Augmented reality’s day is rapidly approaching

Augmented Reality Marketing

Augmented reality has been in development over a number of years, but until very recently, it has been much more of a theory than something that could be usable in the large scale. That, however, looks as though it will be changing very soon due to the rapidly developing technology of smartphones and other mobile devices. Augmented reality is a kind of technology that will allow the users of certain devices to view digital content as an integrated element of their actual physical world. It will provide users of the…

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Qualcomm’s new AR platform gives developers leading edge

A world leader in 3G technology and industry leading performance has just released its Augmented Reality (AR) Platform for Android Smartphone’s’. Qualcomm Incorporated revealed the successful completion of the AR Platform beta program; giving developers immediate access to commercial use and distribution of the product. Qualcomm’s Augmented Reality Platform will offer users a broader range of experiences that inform and engage the consumer. Developers will be able to build interactive 3D events on top of real world images offering high performance, interactive media that supports numerous development atmospheres. This was…

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