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Qualcomm CEO snubs augmented reality glasses

Qualcomm CEO snubs augmented reality glasses

Qualcomm moving away from AR glasses Qualcomm is one of the largest companies in the mobile space currently. The company is responsible for a wide range of technologies that go into the most famous mobile devices currently available on the market. Qualcomm recently adopted a strong focus on augmented reality technology, spurred by consumer demand and the growing interest its competitors have been showing the technology in recent years. Qualcomm’s leading augmented reality platform, called Vuforia, … Read entire article »

Filed under: Augmented Reality, Technology News, Trends

Qualcomm seeks to combine augmented reality with cloud computing

Qualcomm seeks to combine augmented reality with cloud computing

The cloud may be the next step in augmented reality technology Qualcomm, a leading maker of chips for wireless devices, is no stranger to augmented reality technology. The company has been a driving force in the developing and implementation of augmented reality for more than a decade. Qualcomm has explored both the existing and potential applications for augmented reality over the years with varying degrees of success and failure. The company has now found a new … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News, Trends

Top Gear’s James May to present exhibitions at the Science Museum in London

Top Gear’s James May to present exhibitions at the Science Museum in London

Science Museum adopts augmented reality The United Kingdom’s Science Museum in London is welcoming augmented reality with open arms. The museum has teamed with DigiCave, a developer of mobile applications, Qualcomm, an augmented reality developer, and Top Gear’s James May, well known for his love for and knowledge of history. Qualcomm will be leveraging its Vuforia augmented reality platform to construct a series of digital presentations featuring May. These presentations will be a part of nine … Read entire article »

Filed under: Augmented Reality, Featured News, International, Technology News, Trends

Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

As winners of ‘A Vision of 2022′, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022″ session, hosted by US telecoms giant AT&T. Competing … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, United States

Aurasma augments the real world with real-time web updates

Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

Augmented reality reading program met with success in California

Augmented reality reading program met with success in California

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News, United States