The Reach Media Group, a digital media company that owns and operates an extensive network of outdoor TVs, is diving into the realm of mobile marketing. RMG is teaming with proximity marketing provider, Blue Bit, to transform their network of 75,000 screens into an interactive marketing campaign. The campaign will combine two mobile technologies that were once thought to be in opposition of one another: The NFC tag and QR code. Together, the two will form a new platform called mTag. Bother NFC and QR codes have had a checked,…
Read MoreA new equation in mobile marketing
