GIANT QR CODE TAKES OVER LONDON

QR Code Technology

If you were around central London this week, you may have come across a  giant, walking, talking QR Code around the capital’s most famous tourist  attractions. The code caused quite a stir with members of the public and  helped to spread awareness of QR technology. The QR Code, which was promoting the world’s first QR Code exhibition  taking place in London later this year, caught the attention of on lookers  at Buckingham Palace, Big Ben, the London Eye and even travelled on the city’s busy underground network, gathering crowds throughout…

Read More

ʻSmartʼ cellphone-skins open new ways for mobile data exchange and device customization

With the ability to scan and transfer data from skin to skin, the QR code embedded Yumskins provide a new way for users to interact with each other. All-in-one solution: The self-adhesive, splash-shielded skins come in silver, holographic and gold. Users can choose or make own designs online, preview skins in Augmented reality (AR), embed QR codes into designs and finally print them on any inkjet printer. The QR codes can store URLs, social media information, vCards or plain text. A QR and AR recognition technology based audio, video and…

Read More

MMA releases whitepaper to explain the best use of mobile barcodes to marketers

Mobile Commerce Marketing Report

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…

Read More

Custom QR codes grow in popularity

QR codes are becoming increasingly popular amongst tech-savvy artists. The codes are most often used in marketing, but their simplistic nature is appealing to those looking for a way to promote themselves without having to spend inordinate amounts of money. Generally, those wishing to use the codes can generate them for free online. More enterprising individuals have taken to fashioning QR codes by hand with readily available materials. Kyle Clements, a Canadian artist and member of the Site 3 coLaboratory, has done just that. Clements has made a custom QR…

Read More

New options offered with mobile platform service

Zoria Media, a web design firm based in Rhode Island, has announced their latest service which caters to the emerging mobile industry. Citing some 70 million smart phone users in the United States as the driving factor of this new service, Zoria Media is looking to help companies make websites that are friendlier for mobile viewing. The design firm will be using QR codes as one of the promotional tools used for new mobile websites. Dubbed EazyMobile, the service offers a number of design options for companies looking to appeal…

Read More