GIANT QR CODE TAKES OVER LONDON

QR Code Technology

If you were around central London this week, you may have come across a  giant, walking, talking QR Code around the capital’s most famous tourist  attractions. The code caused quite a stir with members of the public and  helped to spread awareness of QR technology. The QR Code, which was promoting the world’s first QR Code exhibition  taking place in London later this year, caught the attention of on lookers  at Buckingham Palace, Big Ben, the London Eye and even travelled on the city’s busy underground network, gathering crowds throughout…

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ʻSmartʼ cellphone-skins open new ways for mobile data exchange and device customization

With the ability to scan and transfer data from skin to skin, the QR code embedded Yumskins provide a new way for users to interact with each other. All-in-one solution: The self-adhesive, splash-shielded skins come in silver, holographic and gold. Users can choose or make own designs online, preview skins in Augmented reality (AR), embed QR codes into designs and finally print them on any inkjet printer. The QR codes can store URLs, social media information, vCards or plain text. A QR and AR recognition technology based audio, video and…

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MMA releases whitepaper to explain the best use of mobile barcodes to marketers

Mobile Commerce Marketing Report

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…

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Custom QR codes grow in popularity

QR codes are becoming increasingly popular amongst tech-savvy artists. The codes are most often used in marketing, but their simplistic nature is appealing to those looking for a way to promote themselves without having to spend inordinate amounts of money. Generally, those wishing to use the codes can generate them for free online. More enterprising individuals have taken to fashioning QR codes by hand with readily available materials. Kyle Clements, a Canadian artist and member of the Site 3 coLaboratory, has done just that. Clements has made a custom QR…

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New options offered with mobile platform service

Zoria Media, a web design firm based in Rhode Island, has announced their latest service which caters to the emerging mobile industry. Citing some 70 million smart phone users in the United States as the driving factor of this new service, Zoria Media is looking to help companies make websites that are friendlier for mobile viewing. The design firm will be using QR codes as one of the promotional tools used for new mobile websites. Dubbed EazyMobile, the service offers a number of design options for companies looking to appeal…

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QR Code Scanning Connects in Business

QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…

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Santa Monica Museum activates QR code campaign along with many other museums

Santa Monica Museum of Art in California

Print 2D, an integrated media solutions company, has developed a new QR campaign for the Santa Monica Museum of Art in California. The museum is gearing up for their annual  fundraising event, called Incognito, and hopes to make use of mobile technology to offer a unique experience. QR codes have been experience quite a lot of attention in the art world, particularly from museums looking to put a cutting edge on their exhibits. The codes have been used to recreate Picasso’s masterpieces as well as promote upcoming artists. More museums…

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Free QR code generation released by Wolfram Alpha

The complex computation engine known as Wolfram Alpha is now capable of generating QR codes. The codes created by the answer engine can be made to link to websites or and email address and can hold up to 7kb of data. They can also be printed to business cars and other materials. This additional feature comes as a response to growing interests in mobile technology. QR codes are rising to prominence as one of the most versatile tools for the distribution of mobile content on a massive scale. Companies are…

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What one business owner is doing with QR codes to help animals

Snap Shot of Fuzzynation.com

QR codes are becoming increasingly popular in the U.S. and more companies are using them to engage their customers in a new way. Jennifer Liu, owner of Fuzzy Nation has just recently begun using QR codes as part of their latest campaign. We were able to get in touch with Jennifer and get her take on the codes.  Can you tell me about your business? We are a wholesaler, branding and design company.  We license Fuzzy Nation branded designs to manufacturers of house ware, giftware, handbags, accessories and watches. We…

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Lender’s QR code campaign designed to connect offline with online

Security One Lending, a company that specializes in reverse mortgages, introduced their latest initiative making use of QR codes. The codes will be featured on the company’s print and online advertisements and will help their customers obtain a better overall experience. Security One hopes to close the gap between their online and offline endeavors through use of the codes, a trend more companies are following as mobile technology becomes more prominent. The company’s loan officers will be able to connect with clients that use the codes, guiding them to the mobile…

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America’s QR Code Query

The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more…

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