QR Code Press » Entries tagged with "qr scanner"
QR codes and a new intelligent function that may help Apple to sell more
PRESS RELEASE: Easy, fast, and integrated. An intelligent QR code scanner integrated in the iPhone camera. Just unlock, point, and sell. Direct access to the iPhone camera since the launch of iOS 5 paired with a new intelligently integrated QR code scanner within the camera application has finally brought the long-awaited breakthrough in user-friendliness by combining the physical and the virtual world with the related business models. The presented solution sets standards for the widespread use … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes
Understanding mobile loyalty platforms that are transactional
There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, QR Codes
New form of QR code boosts mobile commerce through instructional encouragement to scan
Survey says…half of mobile campaigns have implemented a QR code. Scanbuy.com data has indicated that half of all marketers have already implemented QR codes as an element of their overall mobile marketing, and an additional 86 percent intend to incorporate it into their mobile commerce efforts in the future, making it clear that these barcodes are growing in popularity. The question that remains is whether or not it will have the desired impact on consumers and whether or … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends
NFC and QR codes to help mobile marketing grow to new heights
Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Commerce, Near Field Communications, QR Codes, Trends
Philadelphia International Airport using QR codes to promote artists
QR code scanning for more information helps artists. The Philadelphia International Airport has announced that a new series of QR codes will be accompanying its various art installations. The airport is home to some famous works of art from Mary Smull and Anne Schaefer, which many travelers have enjoyed for years. The airport believes that adding QR codes to these works of art could help travelers experience them in a new way. The codes will begin … Read entire article »
Filed under: Fashion/Art, Featured News, Mobile Commerce, QR Codes, Travel, United States
Steely Eye Digital Media shows 23% of London advertisements not mobile optimized
QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Marketing, QR Codes, Trends
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