Tag: qr reader

Understanding mobile loyalty platforms that are transactional

Jennifer Goula
Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

Read More

NFC and QR codes to help mobile marketing grow to new heights

Jesse Collins
Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

Read More

Philadelphia International Airport using QR codes to promote artists

L. Green
QR code Scanning

QR code scanning for more information helps artists. The Philadelphia International Airport has announced that a new series of QR codes will be accompanying its various art installations. The airport is home to some famous works of art from Mary Smull and Anne Schaefer, which many travelers have enjoyed for years. The airport believes that adding QR codes to these works of art could help travelers experience them in a new way. The codes will begin appearing this month on art throughout the airport and can be scanned by any…

Read More

Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

Sam Lambert
QR Code Scanning

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

Read More

QR codes used to help find children who have gone missing

Julie Campbell
QR codes missing children

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

Read More