Sci-fi thriller Branded uses QR codes to connect with consumers

QR Codes

Codes remain rare in the film industry despite effectiveness as a marketing tool QR codes are popular marketing tools, but have rarely been used in the film industry. The codes are often considered powerful consumer engagement tools, but many filmmakers have chosen to avoid QR codes due to various reasons. A new sci-fi thriller titled “Branded” has taken QR codes as one of its marketing standards. The film is scheduled to release September 7 this year, but a number of trailers have surfaced which feature large amounts of QR codes.…

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A new equation in mobile marketing

QR and NFC

The Reach Media Group, a digital media company that owns and operates an extensive network of outdoor TVs, is diving into the realm of mobile marketing. RMG is teaming with proximity marketing provider, Blue Bit, to transform their network of 75,000 screens into an interactive marketing campaign. The campaign will combine two mobile technologies that were once thought to be in opposition of one another: The NFC tag and QR code. Together, the two will form a new platform called mTag. Bother NFC and QR codes have had a checked,…

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