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QR Code Press » Entries tagged with "qr marketing"

New report in…QR code scanning off the grid!

May 12th, 2011 | Add a Comment

New report in…QR code scanning off the grid!

Earlier this year, mobile marketing pioneer Mobio Identity Systems, released a report that showed QR code scanning grew by a staggering 1,200% in the last six months of 2010. Mobio’s report spurred rabid adoption of the code from businesses seeking to establish themselves in the burgeoning mobile marketing industry. Their rise to fame in the U.S. is similar to what happened in Japan during the advent of mobile technology: QR codes are now becoming a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

New app to help renters with QR Code scanning

April 12th, 2011 | Add a Comment

It can be difficult to find apartments in a big city. It can be even more difficult to find an affordable one. As mobile technology progresses and becomes increasingly embedded into people’s lives, new methods for apartment hunting are cropping up. Habitat Hunters, a real estate service provider for Austin, Texas, has long aided apartment seekers in their efforts. Now, they are adopting QR codes to better serve a new generation of clients that can’t seem to put their phones down. Habitat Hunters was the first real estate and apartment locator service to provide a searchable database of properties. While content with the service they offer, the rising popularity of QR codes has not gone unnoticed. “In the last 6 years, our clientele has grown to expect a more personal experience when … Read entire article »

Filed under: Featured News, Mobile Marketing, Travel, United States

QR codes have a need for speed

March 21st, 2011 | Add a Comment

On Saturday, high profile car manufacturer Ferrari débuted their latest competitive racer, the Ferrari 458 Italia GT, at a 12-hour Sebring endurance race. The car gained a lot of attention, not just because it was Ferrari’s latest entry in international competitive racing, but also because of the QR code emblazoned on the hood. The code also appears on the Risi Competizione team uniforms. When scanned, the code resolves to the team’s website. The code may have been the high point of the race for Ferrari. Their new F458GT was forced to exit the race after only 90 minutes due to electric failure. Despite this, excitement for the code, as well as the car, was palpable at the event. QR codes have a long history with vehicles. They were first developed by Denso Wave, … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Mobile marketing on a budget

March 20th, 2011 | Add a Comment

Maintaining your business presence to consumers can be a daunting task in a slow economy. Most small and medium sized businesses are cutting back on any unnecessary spending, just to stay open. Priorities are re-set; some things are put off, and other tasks, like advertising, are getting a minimal budget. There is good news; QR Codes have made it possible for you to keep your public presence, without going broke. Advertising expenses can add up quick for a small business; and chances are, you will only reach a small percent of your targeted audience. Internet advertising is good, but if you don’t have the experience creating web pages, or keyword ads, it can be frustrating. Taking the time to learn how to do it would be too costly to your business, … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, Trends, United States

Emerging marketing tools giving way to dynamic results

March 13th, 2011 | Add a Comment

The Halo Group, a New York based marketing and communications agency, attended the Colombia Business School’s Center on Global Brand Leadership BRITE 2011 conference held on March 2nd, and surveyed attendees on their receptivity to emerging marketing trends. The survey itself made use of new mobile technology, QR codes, as a means to collect data from participants. Scanning the code would take attendees to the mobile site that hosted the survey. Halo’s “Marketing Innovation Reality Check” is a 10 question, multiple choice survey that asks participants to rate their response to marketing campaigns that make use of new mobile technologies. The results suggest that brand marketers are in for a challenging future. The survey identifies finance as the main barrier for buy-in marketing strategies by a 30% margin. Who is in charge … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

Scanning can be so heavenly….

March 9th, 2011 | Add a Comment

Quick Response codes are a powerful promotional tool. They have been used by several companies all over the world to enthrall consumers and provide them with a dynamic experience with their various services. As the codes gain in popularity, more organizations have begun using them. Recently, a number of churches have been utilizing the codes as a means to provide additional engagement to parishioners. As attendees continue to make use of technology in their daily lives, churches are keen to adapt with the changing times. Edmond’s First Baptist Church in Oklahoma, has been using the technology to send messages to the more tech-savvy members of its community. “We used QR codes extensively in a recent outreach to our community to raise awareness about our new morning service,” says Kevin Pruitt, associate pastor … Read entire article »

Filed under: Featured News, Trends, United States

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