2D codes used to help travelers navigate

The city of Port Townsend, Washington, has announced that it will be using QR codes and Microsoft Tags to their maps of the city. Town Graphics, a company that specializes in creating interactive maps, will be providing hand-drawn pictorial maps of the Olympic Peninsula Victorian town. The company has provided two mock-ups that provide proof of concept of the endeavor. The codes on the mock-up maps link to sponsors videos on YouTube. The company is making use of the versatility of the codes, taking advantage of the fact that the…

Read More

QR code makes a star appearance – AGAIN!

Popping up in all the right places, the qr code is making its appearance yet again, but this time on the back of gift cards for the new 3-D movie, “TRON: Legacy”.  Disney just announced the exclusive sale (can only be purchased in their parks) of these cards – check it out! The bright and shiny qr code will lead viewers from a click of their mobile phones to a special landing page on the movies web site, but you must have the reader software first. No worries, this is…

Read More

Microsoft version of QR decorative codes – Hit or Miss?

Microsoft-Tag-Example

There are definite pros and cons to the new Microsoft tag, their version of the two dimensional QR codes. As you can see, on the surface, the difference and where they excel, is their pretty colors and ability to produce different images. First released in 2009, these tags have fallen short of some critics expectations, but there still maybe more love for them down the road. Many experts state that generating a free, although plain, black and white code is better due to the fact that it’s not a service…

Read More