Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…
Read MoreSaga Travel affixed 2012 brochures with augmented reality experiences
