QR codes help bide time before NFC takes off

QR Codes vs. NFC mobie marketing

Inexpensive, simple, and familiar barcodes are filling the gap until other technologies step up. QR codes are appearing virtually everywhere, these days, from fliers to magazine ads and from product packages to tourism information locations. Due to their ease and familiarity among consumers, they are being very broadly used. While near field communication (NFC) continues to drag its heels, QR codes are stepping up to make sure that the void is filled. Though the former seems to be receiving a lot of the positive press, and is the center of…

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