QR Code Press

Lottery ticket QR codes to be added to boost smartphone sales

06/02/201606/01/2016 L. Green

All National Lottery tickets from the United Kingdom will soon have quick response codes printed on them. As Camelot aims to boost the momentum of its online sales, lottery ticket QR codes are being printed on all pink versions of these products in order to make it possible for players to be able to check to see whether or not they’ve won, simply by using their smartphones. The goal is to be able to boost the number of lotto ticket sales that will be occurring over the internet. The intention…

QR codes may benefit from new technology

05/28/201305/31/2013 Stephanie Beck

qr code authenticity checks - qr code under magnifying glass

New invisible marker images are being suggested for improved use of the barcodes. Marketers are already big fans of QR codes due to their ease of use and their cost effectiveness as they bring the digital world and the real world – such as print media – together by way of mobile devices such as smartphones and tablets. However, there is some controversy surrounding them and many are asking if new tech would improve them. At the moment, 53 percent of consumers in the United Kingdom are smartphone users, which…