qr codes scanning Archives

E-Mart takes a new approach to mobile marketing using the sun and shadows

05/01/201205/01/2012 Stephen Vagus

qr codes shadow used to bring in customers

QR codes could be a useful sales tool In the world of marketing, QR codes have become a useful tool. Many advertisers have begun to utilize the codes in an effort to reach out to mobile consumers. These endeavors have been somewhat successful, though consumers have shown only mild interest in scanning QR codes. Despite the apparent wariness amongst many consumers, some retailers believe that the codes could be used to drive sales. In South Korea, this notion seems to be correct. E-Mart creates shadow QR code E-Mart, South Korea’s…

QR codes begin to appear on trains in Catalonia, Spain

04/21/201204/21/2012 Jorge Gonzalez

Catalonia trains become host for a new QR code campaign Train goers in Catalonia, Spain, are beginning to see more QR codes pop up around them. The codes have begun appearing on trains throughout the region, encouraging travelers to scan them with a smart phone and access free content. QR codes are somewhat common in Spain as a marketing tool, but consumers have been shy to embrace the barcodes because of their unfamiliarity. Consumer interaction with QR codes is highest when they can receive something of value. As such, the…

New England Organ Bank adopts QR codes to reach out to potential donors

04/19/201204/19/2012 Sam Lambert

QR codes continue to become a popular tool for non-profit organizations. The world of charity has had a relatively fruitful relationship with mobile technology in recent years. More people own smart phones today than they did five years ago, and this presents a good opportunity for non-profits to connect with a population. QR codes have, in particular, been very popular with non-profit organizations lately. This is because QR codes allow these groups to engage consumers in a dynamic way and provide them with quick information concerning various aspects of a…