Hointer has announced that smartphone barcodes will help men to shop more easily. An apparel company in Seattle has seen the use of QR codes as an opportunity to help to overcome the struggle many men face with their dislike for shopping and for finding it inconvenient. The company has applied the smartphone friendly barcodes to help make it easy to buy jeans. The store is called Hointer and they have prioritized the male consumer as they represent a very important demographic of shoppers that is being under targeted. The…
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