Square Enix, a Japan based game designer, has decided to implement QR codes as part of their promotional activity for their latest ventures. Claiming to be the first company to conduct marketing on this scale involving the code, Square Enix’s campaign will focus on print and online media and will begin at the end of this month. The ads will feature QR codes, allowing consumers to access exclusive content when scanned. Then the users will be able to download movies, demos and even full games straight to their phones. Days of…
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