A scan of university life

Universities are looking for some new ways to promote themselves as society becomes increasingly entangled with technology. More people are using smart phones than ever in the past, and leaders at the University of Wisconsin want to take advantage of that fact by using QR codes to enthrall potential students as well as pave the way for local businesses to engage the community. The University will be hosting a preview day for prospective students in the coming weeks. The event will display the culture of the University as well as…

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QR codes join the work force

Though the economy is recovering, the number of people left unemployed in the wake of the recession remains high. Businesses are still cutting their costs in efforts to keep their heads above water and the job market is still barren and uninviting. In an effort to keep costs down but reach a wider audience, many employers are looking to take advantage of mobile technology. QR codes have been used in marketing and promotional campaigns and not businesses are looking to implement the codes to engage job seekers. Ernst & Young,…

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