QR codes lead to higher spending from consumers

mobile payments - QR codes

Survey shows that QR codes are a powerful mobile commerce tool Adobe has released the results of its latest survey, called “Adobe 2013 Mobile Consumer Survey.” The survey highlights the mobile trends that exist among consumers in the U.S., Canada, United Kingdom, France, and Germany. Notably, the survey found that QR code use within these countries is on the rise, especially where QR codes are linked to mobile commerce. The codes often face criticism from consumers that believe they are ineffective, but the survey shows that many people may be…

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Everyone should have a little QR code in their daily diet

The food industry is making use of QR codes more these days. Pul Foods, a leading manufacturer of nutritious cereals and snacks, has announced that they will be partnering with Altimo, a software development firm that makes specialized landing pages for businesses. Pul Foods will be using the codes on their packaging and, using Altimo’s software, will construct landing pages that will offer product information and other digital content. Pul Foods will begin using the codes as part of the launch of their most recent snacks. Company CEO, Dr. Deepa…

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