QR codes used by local newspaper to boost readership

Newspapers QR Codes

The Scarborough Leader is using barcodes to make it easier for readers to choose their favorite formats. The Scarborough Leader, a local newspaper for the town in Maine, and its surrounding areas, has now released its first edition that includes QR codes to help to make the paper easier and more convenient for readers to access. It has recognized that people are on the go and it is often easier to read stories in digital formats. It has also see that QR codes are one of the most rapidly adopted…

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The importance of having a QR code scanning app on a mobile device

QR Codes

QR codes are appearing virtually everywhere, from television commercials to billboards and from newspaper adds to business cards, but without having the right reader app on a mobile phone, they are nothing more than an unusable series of dark and light squares. Newspapers and magazines are allowing advertisers to include QR codes so that readers can discover more information about promotions or about a featured product. Similarly, when placed in an article, readers can learn more information about a story, receive updated information about that topic, or can use a…

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