How brands aren’t keeping up with m-commerce

Mobile Commerce

The most recent L2 Prestige Mobile IQ report has indicated that most of the top brands are falling behind on the latest opportunities being offered by mobile marketing and m-commerce. The report also indicated that these leading brands were using effective mobile marketing techniques at a surprisingly low level. It examined the use of mobile sites, apps, and marketing (including SMS) as well as the brands’ overall integration and innovation. L2, the creator of the study, stated that within the upcoming years, the companies that will be the most successful…

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Porsche adopts QR codes in new marketing campaign

Porsche QR Code Campaign

Prestigious automaker Porsche has decided to take up QR codes in their latest marketing campaign. The new campaign sees the automaker teaming with a number of airlines to place the codes on the back of plane tickets. QR codes have been growing in popularity within the auto industry for their ability to connect with consumers at any given moment. Noting the increase in smart phone ownership around the world, Porsche is keen to take advantage of a growing mobile consumer base. The codes will be linked to a wealth of…

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