Tag: qr codes in magazines

U.S. magazines show resounding favor for QR codes

John Montgallo
QR Code Marketing

Nellymoser investigates the use of QR codes in the magazine industry Nellymoser, a mobile computing and research company, has released the results of an analysis of the top 100 magazine publications in the U.S. The analysis covered the first quarter of 2012 and shows that, during this period, QR codes became wildly popular throughout the magazine industry in the U.S. QR codes have been gaining a great deal of attention from the print industry for their ability to engage consumers. Publishers are beginning to consider the codes to be a…

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2011 brought record breaking year for Nellymoser through QR code use

Sam Lambert
QR codes in Mobile commerce Magazine Ads

Massachusetts-based Nellymoser, a mobile technology and marketing firm, has announced that it quadrupled its growth in 2011 through the use of its mobile marketing campaign that included QR codes. The number of action code and QR code based mobile marketing campaigns increased from fewer than 100 two years ago, to over 400 last year. Furthermore, Nellymoser held the lead within its sector as 3 out of every 5 of the top 50 magazines (based on circulation) included its marketing campaigns in 2011. Some of the titles of these magazines include…

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University magazine QR codes inject life into print

Jorge Gonzalez
University of Arkansas

The University of Arkansas has joined the ranks of other institutes of higher learning in adopting mobile technology. The university has begun offering a mobile version of their Research Frontiers magazine, made available through the scanning of QR codes with any capable mobile device. The magazine has long been a source for information regarding the multitude of student and faculty research conducted on campus. The move to adopt QR codes is inspired by the often rushed nature of a student’s day. Between class, coursework and social activities, students rarely have…

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Medical journal linked to unique content makes it’s premier

Jesse Collins

The medical journal, NEUROSURGERY, will be featuring QR codes in their April 2011 issue. Readers will be able to gain access to additional online content by scanning the codes with their smart phones. The journal is using the codes to fill the gap between print and online content. The codes will help enhance reader experience for those that enjoy the traditional hard copy. Print media has been competing with digital content for some time now. With users able to access content quickly through the Internet, fewer are making use of…

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Large media firm in India uses QR Codes to win over consumers

Stephanie Beck

Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content. “QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make…

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