QR codes may be the best gift for the holiday season

Mobile Marketing News

The holidays are coming and those still struggling to find a steady job may be feeling the stress associated with the season. For some, the gift of a job is at the top of their list, but such a gift is often beyond the power of the average consumers. There is, however, a new way to help give job seekers an edge over the competition. QR codes are well known within the marketing world and have gained a great deal of renown in the field. The same marketing strategies used…

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Realtor brings more innovation to the use of QR codes

Real Estate Mobile Marketing

Realtors were among the first to adopt QR codes when they began showing up in the U.S. The codes provided agents with an easy way to market to mobile consumers, allowing agents to have an uninterrupted presence with potential buyers. Embracing mobile marketing has proven to be a boon for the real estate business, as new marketing techniques have enabled agents to reach out to more consumers. As QR codes enter the mainstream, however, simply applying the codes to pamphlets and signage is not enough, spurring realtors to come up…

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QR Code Scanning Connects in Business

QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…

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An educated consumer is a better consumer

Classic Salads QR Code Campaign

The organic food industry has is becoming increasingly integrated with the digital world. Many growers are establishing their presence on social networking sites, hoping to appeal to a new generation that is increasingly health and environmentally conscious. As mobile technology begins to play a more integral role in connect with today’s consumers, companies are opting to bridge the gap between their online presence and physical product. Classic Salads LLC, a leading supplier of baby leaf salads, has announced that they will be using QR codes as part of their retail…

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Out with the old and in with the new!

America may be on the brink of a technological revolution. Mobile marketing is exploding here in the United States; and the use of QR Codes is starting to be seen everywhere. Now, we will be going to the next level; the ability to make mobile payments through tWallet and mVoucher. These are two new payment platforms that may be on the next Smartphone you purchase. Even though a survey showed that most people are uncomfortable with the idea of paying for things with their phones. It is basically the same…

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QR codes have a need for speed

On Saturday, high profile car manufacturer Ferrari débuted their latest competitive racer, the Ferrari 458 Italia GT, at a 12-hour Sebring endurance race. The car gained a lot of attention, not just because it was Ferrari’s latest entry in international competitive racing, but also because of the QR code emblazoned on the hood. The code also appears on the Risi Competizione team uniforms. When scanned, the code resolves to the team’s website. The code may have been the high point of the race for Ferrari. Their new F458GT was forced to…

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Mobile marketing on a budget

Maintaining your business presence to consumers can be a daunting task in a slow economy. Most small and medium sized businesses are cutting back on any unnecessary spending, just to stay open. Priorities are re-set; some things are put off, and other tasks, like advertising, are getting a minimal budget. There is good news; QR Codes have made it possible for you to keep your public presence, without going broke. Advertising expenses can add up quick for a small business; and chances are, you will only reach a small percent…

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Raising awareness with easy barcode scanning technology

  Farmland Dairies is joining the multitude of companies using QR codes as part of their latest promotional campaign to raise consumer awareness. The company, a leading manufacturer of retail and foodservice branded milk and cream, will be using the codes in health clubs throughout the Northwestern U.S. The campaign is to promote their new dairy products that are enriched with fiber and omega-2 fatty acids. Farmland is using static panels in more than 100 health clubs spanning from New York to Connecticut. The panels feature $1-off coupons and a…

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QR Code news in the newspaper

The Appeal-Democrat or A-D, a print and online news publication, has been recently recognized for its big innovation in multimedia. According to Editor and Publisher, otherwise known as E&P, the news publication is being spotlighted in their article listed, “10 Newspapers That Do It Right”. A-D was written up as one of the five newspapers that standout individually with a taste for technology. Editor and Publisher goes on to say that the small town paper hurled itself into a bright future by being in the QR code generation through it’s blogs and live webcasts.  The…

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Using QR codes linked to product demos are proving to be great marketing tools

Pacific Natural Foods, a provider in organic food and beverages, will be incorporating QR codes to better engage their customers. They will use the codes as a means of bringing their products, recipes and cooking demos to consumers at large. Pacific Natural Foods will be showcasing the codes at their booth during the Natural Products Expo West this weekend. QR codes have long been used as a tool for marketing but Pacific Natural Foods wants to do more with them than just sell product, they want to educate consumers about…

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