QR codes can play an important role in consumer trust

Smartphone scanning QR codes

Mobile marketing can help consumers to connect with brands and companies. One of the hottest topics in advertising at the moment is mobile marketing, and its ability to build consumer trust through QR codes is now spending a large amount of time in the spotlight in discussions among advertisers. Unfortunately, many conversations have been focused on avoiding the tendency to miss the mark. The primary concern about QR codes and mobile marketing is unrealized potential. Among the main problems are that while they have become highly popular among companies, many…

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