QR codes and NFC Archives

QR codes and NFC tags appear in pop-up store in Russia

09/11/201309/07/2013 Stephanie Beck

Media Markt leverages capabilities of QR codes and NFC tags Media Markt, an electronics retailer based in Russia, has launched a new shopping experience at a subway station in Moscow. The retailer has partnered with the Moscow Department of Transportation in order to establish a new “pop-up” store, which features both QR codes and NFC tags. The store will be made available in November of this year and will run through the end of the month. Those with smartphones and tablets will be able to purchase products from the store.…

NFC technology and QR codes increasingly used in combination

05/23/201305/22/2013 Stephanie Beck

Near field communications tags are being used more often along with quick response barcodes. Advertisers, particularly in the area of tourism, are using NFC technology and QR codes in combination with one another in order to make more information available to tourists with smartphones. The use of these two technologies is being seen more often in a number of places around the world. This is particularly true among the tourist information opportunities that are available in outdoor advertising. Both QR codes and NFC technology tags and stickers are being applied…