Annual student sculpture event at Washington University has a new mobile twist

QR Code Art

QR code art   Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. They were submitted to the University City Municipal Arts and Letters Commission.…

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Well.ca launches Canada’s first QR code pop-up store in Toronto

Virtual Store

Well.ca, an online retailer based in Canada, is set to bring virtual pop-up stores to North America this month. The company has announced that Canada will be home to North America’s first pop-up store, which will feature a wide line of products, each associated with their own QR code. The store will be located in downtown Toronto and will be open through the end of April. Consumers will be able to find a wide range of products at the store from brands like Tide, Crest and Head and Shoulders. Pop-up…

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Youth Unlimited gathers community support to build the world’s largest QR code

QR code video

Youth Unlimited North York, a non-profit organization based in Ontario, Canada, is embarking on a journey to build the world’s largest QR code. The current record holder is Air Fest, a day camp company also based in Canada. Air Fest’s QR code comes in at a massive 15,625 square feet, a standard that Youth Unlimited believes it can beat with the help of volunteers. The organization is reaching out to the youth community in Toronto, petitioning their aid in the construction of the gargantuan QR code. As of now, the…

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Shoot Systems announced QR code functionality for its photo marketing services

Mobile Marketing

Shoot Systems, a photo marketing agency based in the United Kingdom, has announced that its services will offer QR code functionality. The company has taken an interest in QR codes for their ability to connect with consumers. This interest was sparked by seeing the sheer number of people in the UK with smart phones and other mobile devices. Shoot Systems believes that nearly any marketing campaign can be enhanced to be more effective through the use of QR codes. Mobile marketing is nothing new, but the concept has been growing…

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Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

US Post Office QR Code Discount

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…

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Chevrolet Spark EV prototypes feature QR code

Chevrolet QR Code for Electric Car

Each of the six new prototypes for the Chevrolet Spark EV, the latest of the manufacturer’s line of electric cars, now features a QR code which has been prominently displayed on its door panels to allow mobile phone users to scan them and learn more about the vehicle. The vehicles are currently undergoing Southern California road testing, so the displayed QR codes will allow consumers to get a closer look at this vehicle even before it is available for sale. When they do use their smartphones or tablet computer mobile…

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Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

qr code chocolate

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information and then follow it up with a sweet treat. The QR code embossed chocolates…

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QR code allows smartphone users to adopt a tree in D.C

QR Code Adopt a tree

The District Department of Transportation’s (DDOT) Urban Forestry Administration (UFA) is currently piloting a project that allows residents of Washington DC to use their smartphones to scan QR codes in order to adopt a tree. DDOT has already planted more than 3,900 trees throughout the city, each of which features a QR code that can be scanned with a smartphone. When they are scanned, the device user can adopt that tree and join the Canopy Keepers program in the city. Though DDOT does provide the trees it has planted with…

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CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

Mobile Marketing QR code

A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took consumers interaction to new levels. The survey from CBS Outdoor, however, suggests that consumers do…

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13 percent of consumers in Europe have scanned an outdoor QR code advertisement

QR Code Display

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

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Facebook team adds giant QR code to rooftop

qr code on facebook building

In a recent hackathon by the Facebook Intellectual Property team, a 42 foot long QR code was created on the roof of the new Facebook office building. A member of that team, Mark Pike, came up with the idea after having read a blog post by Mark Zuckerberg, the CEO of Facebook. The post inspired him, as it encouraged the company’s employees to decorate and spray paint the new Facebook office. Pike took this concept of a “Space Hackathon” quite literally and wanted his hackathon – based on a QR…

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