QR codes used for Iloilo tourism mobile marketing

tourism qr codes

The barcodes can be scanned by smartphones and are a central part of the city’s promotions. Iloilo City has just announced that it will be QR codes implemented as a part of a considerable tourism campaign in order to make the city more appealing to visitors who carry smartphones. The city will also be releasing an app that can be used by tourists to scan the codes. The City Tourism Officer, Benito Jimena, explained that the QR codes will become active for Iloilo’s campaign with the launch of the Neo…

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Examples of the best (and worst) QR code marketing techniques

Scanning QR codes

QR codes have been continuing a trend of positive hype for more than a year now and are now appearing on more ads, products, and other locations than ever before. Though many have predicted that the increased use of these codes will mean that there will soon be a decline in the number of first time users, this is far from the case. In fact, the opposite is true. As the number of individuals who own smartphones continues to rise, so does the number of first time QR code users.…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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QRHacker offers creation of designer QR codes for businesses and individuals

QR-hacker-custom-qr-code-design

Designer QR codes are becoming more popular as a branding strategy for businesses. These codes are identical to conventional QR codes apart from the fact that they can be embedded with a small logo or graphical design. These designs do not impair the functionality of the codes, however, meaning that will still be useful to a company’s mobile initiatives. Designer codes can be a good way for businesses with a need to reach out to mobile consumers to brand themselves and make their codes stand out from those used by…

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Bond International Software updates StaffSuite platform to support QR codes

QR-codes-used-for-staff

How QR codes are making office management a little easier. Bond International Software, a leading developer of recruitment and staffing software, has released new updates to its Bond StaffSuite platform. The platform has been upgraded to increase candidate traffic and make recruiting more efficient. Bond has also equipped a QR code generator into the suite, allowing recruiters to create their own QR codes as a way to engage a wider audience. Bond chose to add a QR code generator to its suite because of the rapidly growing role mobile technology…

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NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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Northwest Mailing Service adopts QR codes and Microsoft Tags

QR Codes mobile commerce used by mail service

Tags and QR codes keep track of the mail. The Northwest Mailing Service, a direct mail company based in Chicago, Illinois, has announced that it will be introducing QR codes and Microsoft Tags to its services. The company decided to adopt the mobile technologies after examining the response clients had regarding QR codes. Northwest believes that the codes could play a significant role in influencing the purchasing behavior of consumers and will be using the codes to help clients connect with a wider audience. The codes will begin appearing on…

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GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

QR Code Statistics

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…

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Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

QR Code Scanning

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

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QR codes used to help find children who have gone missing

QR codes missing children

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

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Lufthansa adopts QR codes as the insignia for its fleet of planes

QR Code Campaign Lufthansa

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

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