QR codes used for Iloilo tourism mobile marketing

tourism qr codes

The barcodes can be scanned by smartphones and are a central part of the city’s promotions. Iloilo City has just announced that it will be QR codes implemented as a part of a considerable tourism campaign in order to make the city more appealing to visitors who carry smartphones. The city will also be releasing an app that can be used by tourists to scan the codes. The City Tourism Officer, Benito Jimena, explained that the QR codes will become active for Iloilo’s campaign with the launch of the Neo…

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Examples of the best (and worst) QR code marketing techniques

Scanning QR codes

QR codes have been continuing a trend of positive hype for more than a year now and are now appearing on more ads, products, and other locations than ever before. Though many have predicted that the increased use of these codes will mean that there will soon be a decline in the number of first time users, this is far from the case. In fact, the opposite is true. As the number of individuals who own smartphones continues to rise, so does the number of first time QR code users.…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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QRHacker offers creation of designer QR codes for businesses and individuals

QR-hacker-custom-qr-code-design

Designer QR codes are becoming more popular as a branding strategy for businesses. These codes are identical to conventional QR codes apart from the fact that they can be embedded with a small logo or graphical design. These designs do not impair the functionality of the codes, however, meaning that will still be useful to a company’s mobile initiatives. Designer codes can be a good way for businesses with a need to reach out to mobile consumers to brand themselves and make their codes stand out from those used by…

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Bond International Software updates StaffSuite platform to support QR codes

QR-codes-used-for-staff

How QR codes are making office management a little easier. Bond International Software, a leading developer of recruitment and staffing software, has released new updates to its Bond StaffSuite platform. The platform has been upgraded to increase candidate traffic and make recruiting more efficient. Bond has also equipped a QR code generator into the suite, allowing recruiters to create their own QR codes as a way to engage a wider audience. Bond chose to add a QR code generator to its suite because of the rapidly growing role mobile technology…

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