QR codes may save the print industry; study shows that printed QR codes are more successful than their digital counterparts

QR Code Article

Advertisers have come to adore QR codes. The advent of the digital era has brought about the decline of printed publications which, in turn, has lead to diminishing returns from printed advertisements. Advertisers have had trouble traversing the online world as there is no guarantee that consumers will pay any attention to their attempts at marketing, especially when there are programs that can get rid of advertisements altogether. QR codes, however, are still shrouded in mystique, enticing the curiosity of consumers while offering them a valuable service. The codes may,…

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U.S. Army launched QR code initiative to connect with the people

U.S. Army QR Code Campaign

The context in which QR codes can be used is expansive. Though the codes were originally developed by Denso Wave to track inventory for Toyota, use of the codes has branched out into the marketing industry to great success. The codes became popular in Japan and can be found nearly everywhere in big cities like Tokyo, but their influence spread quickly to the U.S. Now, the codes have become a staple in marketing, especially among marketers keen on grabbing the interest of smart phone users. The appeal of QR codes…

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Fabricating QR Codes

QR code Art

It is common to see QR codes in magazines and newspapers. They have even made their way to the small screen, accompanying TV advertisements. The codes are not quite so common on clothing, however, a fact that the QR-3D Projects seeks to rectify. The codes have garnered acclaim for their ability to bridge the gap between the digital and physical world. They are most often used in print advertisements but can also be used to digitize a vast array of print content such as books, poetry and pieces of visual…

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U.S. Postal Service offering discounts for QR code usage

US Post Office QR Code Discount

Many in the mobile marketing industry believe that society is reaching a “critical mass” of smart phone use. This puts QR codes at the tipping point toward becoming a mainstream technology. Citing research from Mobio, a leader in QR code solutions for businesses around the world, which shows that QR code scanning increased by 1,200% in the last six months of 2010, more businesses are adopting the code as part of their marketing campaigns. QR has proven to be so popular that even the United States Postal Service is encouraging…

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Fiat’s new QR code campaign on the road

Fiat 500

Leo Burnett, one of the world’s largest advertising firms, has entered the mobile marketing arena by crafting a QR code campaign for Italian car maker, Fiat. A growing number of advertisers are incorporating QR codes into their efforts in an effort to make ads more dynamic and interactive. Companies are becoming increasingly invested in mobile marketing strategies as the world’s consumers become more attached to wireless devices. Fiat is one of the first auto makers to use the codes for marketing, but not the first to put them to good…

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