Paperlinks QR code scanner now available on the Android Market

Popular QR code generator and scanner, Paperlinks, which is known for its business friendliness, has just announced that it is now available on the Android Market. Android-based smartphone users can now download the app for free in order to be able to use a number of different kinds of QR code services. Paperlinks also provides businesses with Android NFC support. By using this new app, users of Android mobile devices will be able to rapidly and effectively create their own QR codes or scan those that have already been created.…

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Research and Markets report shows 4,500% growth in QR code scans in 2011

QR Code Statistics

Research and Markets, a market research firm, has released a new report concerning the growth of QR codes and how much they have been scanned this year. 2011 has been a successful year for the codes as many more companies have begun incorporating them into their marketing campaigns. Awareness of the codes has been swelling amongst consumers, who had never before been exposed to such mobile technology. The report details how quickly the codes have grown in a single year. According to the report, QR code scan rates have jumped…

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QR codes come to the Pittsburgh Zoo & PPG Aquarium as part of a new interactive learning initiative

QR Codes at the Zoo!

The appeal of QR codes in the marketing world is well known these days. It seems that every business is making use of the codes to engage consumers that are growing increasingly attached to their mobile devices. In this sense, there are few avenues that the codes have not yet traveled, but their capabilities for information and content distribution can extend well beyond the realm of marketing. The Pittsburgh Zoo & PPG Aquarium is using the codes, but not for advertising. The acclaimed wildlife center has taken note of the…

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Survey: Young consumers unable to use codes because they can’t get them to work

QR Codes

More companies are adopting QR codes for their marketing campaigns. The use of the codes most often stems from a need to reach a new generation of consumer that is immersed in mobile technology. Indeed, many retailers have catered their marketing efforts to a specific demographic – consumers between the ages of 14 and 24. A new survey from Youth Pulse, a market research firm specializing in emerging trends among young consumers, notes that most of these marketing campaigns are in vain, as younger people are less likely to scan…

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Nestle leverages QR codes in new campaign, may expand their use of the barcodes in the future

Nestle Headquarters Japan

Nestle, the world’s largest food and nutrition company, has begun using QR codes for their latest marketing campaign in Denmark. The codes come from Paperlinks, an ambitious mobile marketing startup based in California. Paperlinks has designed a custom QR code to be used for the campaign that transforms the code’s traditional black and white blocky pattern into one that is more esthetically alluring. Nestle will be using the designer QR codes at a number of events that will be held throughout Denmark. The marketing campaign aims to promote the company’s…

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