Fujitsu has demoed a new application that shows some new potential for multi-screen marketing. The Fujitsu company demonstrated a new use for QR codes at CREATEC JAPAN 2013, where they showed that smartphone and tablet users can receive real-time coupons and embedded information from their favorite television programs. The technology uses these barcodes to allow information to be embedded into video that is streaming live. These QR codes can also embed information into regular TV and smart devices, in addition to recorded video. The surprising part of the demonstration was…
Read MoreQR codes in the form of coupons bring real-time info from the TV screen
