Finding new ways to interact with art

The Museum of Photographic Arts in California is changing the way visitors experience exhibits. As technology continues to evolve, artists are finding new ways to display their talent. To keep up with changing times, the museum will be making changes to how art is presented and will begin using QR codes to achieve this goal. Museum director, Deborah Klochko, likens this use of new technology to the time when photographic processes were first introduced back in 1839. “There was an excitement about the importance of what photography could provide,” says…

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2D codes used to help travelers navigate

The city of Port Townsend, Washington, has announced that it will be using QR codes and Microsoft Tags to their maps of the city. Town Graphics, a company that specializes in creating interactive maps, will be providing hand-drawn pictorial maps of the Olympic Peninsula Victorian town. The company has provided two mock-ups that provide proof of concept of the endeavor. The codes on the mock-up maps link to sponsors videos on YouTube. The company is making use of the versatility of the codes, taking advantage of the fact that the…

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La Quinta Inns just announced their QR Code campaign

Budget Travel, an online and print magazine for travelers, has partnered with La Quinta Inn & Suites to offer a mobile application. The application functions as both a QR code reader and news feed, allowing users to get updates on La Quinta’s deals as well as planning and sightseeing tips. Budget Travel debut the use of QR codes in its February issue, which was accompanied with a guide on how to use the codes. Through this partnership, La Quinta will also implement QR codes in their print and online materials.…

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Travel company goes BIG with new marketing plan

Leger Holidays, a family run UK based guided tour operation, is joining the ranks of pioneering QR code technology in their latest advertising campaign. The 2D code is being printed in magazines and newspapers, allowing potential customers to download their full 176 page brochure, Experience Europe 2011. The brochure features all tours that Leger Holidays provide in PDF format, giving customers information of what they can expect from their vacation. The print advertisements have made their way to national news titles, such as the Daily Mail and Daily Telegraph. Developed with…

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