QR code tracking to help Delhi Transportation department monitoring cabs and cars

rickshaw taxi qr code tracking

In the massive Indian city, nearly 60,000 taxis and 90,000 autorickshaws move about the streets. The Delhi Transportation department is implementing a new QR code tracking strategy in the hopes of increasing passenger safety. This has been a growing trend in India, particularly in the effort to make sure women safely arrive at their destinations. The quick response codes will make it possible for the department to keep track of more vehicles. It uses QR code tracking to help make sure the department always knows where the vehicles are on…

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QR code tracking allows Delhi police to watch over cab riders

taxi Octopus qr code tracking

A card featuring a quick response code allows the police to monitor a taxi’s entire journey. A new QR code tracking program is launching in Delhi, India, to help cab riders know they’ll be safe. It involves using an identification card displayed on the back of the driver’s seat. Passengers can scan the QR codes to provide the Delhi Police control room the ability to monitor the trip. The QR code tracking card will feature the barcode as well as the driver’s name and other ID details in addition to…

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QR codes form new high tech punch cards

printed qr codes business

Though most companies have moved on from the old form of employee punch cards, the concept remains. An app called MobileTimeClock is now aiming at changing the way that businesses monitor their employees as they clock in and clock out by scanning QR codes in order to provide a more convenient time keeping solution. While punch cards are long gone for most companies, scan and swipe cards are still frequently used. The MobileTimeClock app was created by a recent startup called TIMEDOCK. It is available for iPhones and Android based…

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QR codes in microscopic sizes will help stop counterfeiting

invisible qr codes

A lab in Toulouse, France, have discovered a way to make a quick response code half a hair’s diameter. A company called Nanotech, out of Toulouse, France, has now revealed that they have developed QR codes that are invisible to the naked eye, but that can still be scanned and used for a number of purposes, primarily in the form of security. These micro tags use nano particles and are so small that 10,000 can be printed in one square centimeter. The Nanotech team was led by Laurence Ressier, have…

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QR codes on appliances push us closer to mainstream smart homes

qr code scans

Quick response codes are finding their way onto juicers, mixers, irons, and many other household items. A company in Jaipur, India, called Bajaj Electricals, has recently revealed its strategy for remaining at the cutting edge when it comes to using QR codes for effective mobile marketing and better understanding their end users. This effort included the application of quick response codes to the appliances that they sell. According to the senior general manager of IT at Bajaj Electricals, V. Parab, the implementation of the QR codes was an integral element…

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QR codes used in pilot program for melon tracking

qr codes watermelon fruit

A new trial by the Pudong Agriculture Association will start labeling produce with the barcodes. The Pudong Agriculture Association in China has just revealed that it will be starting a pilot program in which it will be labeling a specific type of watermelons that are grown locally, using QR codes. The program is slated to begin in May as a part of a larger pilot geared toward improving food safety. The intention will be to use QR codes on labels for 300,000 watermelons that are grown in the area. They…

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Datatech SmartSoft unveils its new QR code service for tracking mailers

QR Code service

The new MailSpotter Mail Tracking product gives the postal system a digital edge. Address verification and mailing software providing industry leader, Datatech SmartSoft, has just announced the availability of its new MailSpotter QR code service, which is designed to help marketers to track the progress of their mailers throughout the postal system. Through a combination of IM and quick response barcodes, the USPS raw scan data can be used for tracking. This way, as a mailer moves throughout the various postal facilities in the country, the software provides marketers with…

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4 Ways Marketers Can Keep QR Codes From Dying

QR Code

Earlier this year there was an article published in Forbes magazine predicting the death of QR codes. The article points out that less than 20% of smart phone users scan a QR code on a monthly basis. The article concluded that “QR codes are dying in their current form.” I disagree. As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or,…

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Northwest Mailing Service adopts QR codes and Microsoft Tags

QR Codes mobile commerce used by mail service

Tags and QR codes keep track of the mail. The Northwest Mailing Service, a direct mail company based in Chicago, Illinois, has announced that it will be introducing QR codes and Microsoft Tags to its services. The company decided to adopt the mobile technologies after examining the response clients had regarding QR codes. Northwest believes that the codes could play a significant role in influencing the purchasing behavior of consumers and will be using the codes to help clients connect with a wider audience. The codes will begin appearing on…

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GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

QR Code Statistics

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…

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SBS launches new QR code voting system to engage young, tech-savvy voters

QR Codes Used in Political Campaigns

Election year is in full swing in the U.S. Presidential hopefuls are ramping up their campaigns and aggressively looking to win the favor of voters throughout the country. Mobile technology may play a large role in this year’s elections, especially as candidates make an effort to appeal to a younger generation. Survey & Ballot Systems (SBS), a provider of election services and voting systems, has announced the inclusion of QR codes to its services. This aspect of the company’s service is designed specifically to engage mobile consumers. Those making use…

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