QR Code Detective: When don’t you want to use a barcode?

QR codes - no cancelled

Though quick response codes can be a wonderful tool, there are times when they are best unused. There is a time and a place for everything, and the QR code is certainly no exception to that rule, so while there are some ways in which these barcodes can be used to enhance a mobile marketing campaign, provide consumer education, or boost the security of a payment transaction, there are also moments in which it may be best to forgo their use. It is tempting to add quick response codes to…

Read More

QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

QR Code Detective - Bank of America App

Brands and marketers need to discover the yeses and the no-nos of connecting with consumers over smartphones. A growing number of highly successful campaigns that have incorporated a QR code have eliminated any doubt that it is possible to use these barcodes for tremendous achievements, but at the same time, there is a right way and a wrong way to getting the most out of what they have to offer a mobile marketing strategy. Learn the do’s and don’ts of using quick response codes in order to skyrocket the potential…

Read More

QR codes: Where will these barcodes take you?

qr code authenticity checks - qr code under magnifying glass

As common as quick response codes may be, most of them are used in highly mysterious ways! When it comes to QR codes, it looks as though they’re here to stay (at least, to the degree that one can make that declaration about any form of mobile technology, these days), but despite that fact, the debate as to whether or not they are worthwhile continues to rage on. The reason is that while quick response codes can be used highly effectively, they rarely are! The affordability of QR codes makes…

Read More

QR codes are common, but so is their poor use

QR Codes

Though quick response barcodes are widely used, many companies still aren’t applying them well. Though QR codes are providing a wonderful opportunity for brands to bridge the gap between the real world and the digital universe, many companies have yet to figure out how to provide any level of engaging consumer experience. This poor user experience is leading consumers to shy away from continuing to scan the barcodes. Fortunately, as the use is still relatively new, there are enough consumers out there who have not yet scanned QR codes that…

Read More

Report highlights some of the pitfalls in QR code use that could break marketing campaigns

QR Codes

Though QR codes have been used extensively in Japan, many companies using the codes in the U.S. have yet to follow the examples set by the Eastern market. Many of the businesses and marketers using the codes do so as a way to quickly engage consumers. This instant-satisfaction treatment has proven successful, to an extent, but marketers could see much better results by avoiding simple pitfalls. The Mobile Marketing Association has released a new report detailing some of the problems facing the use of QR codes. The report offers up…

Read More