PromoJam uses QR code t shirt to engage younger voters

QR Code Tshirts

Appealing to the tech savvy demographic could boost voter registrations by 1.5 million. Rock the Vote has introduced a new QR code t shirt line designed to help drive younger voters to register for the upcoming presidential election. The goal is to increase the numbers by 1.5 million through the support of promotions in social media. Already underway, this campaign is expected to run right up until this year’s election in November. At the moment, only ten states are allowing voters to register online. This creates quite a barrier for…

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Express yourself with a QR t-shirt…

QR Code T-shirts

Following the trend of printing QR codes on things, many services are cropping up offering to plaster the codes on clothing. Such is the case with ScanMe. The company specializes in stylized t-shirt designs that feature a customized QR code. The code, difficult to find at times amidst the complexities of the designs, can be linked to a customer’s Twitter, Facebook or LinkedIn page. The interesting part is that the codes are updated in real time. Given their connection to social networking sites, that seems sensible. The codes can be…

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Exclusive content linked to QR code “March Madness” campaign

The Off Shore Gambling Association (OSGA) will be celebrating March Madness today in Las Vegas and will be promoting their event through use of QR codes. The codes will be featured on clothing worn by the OSGA Girls and will be fully functional. Scanning the codes with a smart phone will take smart phone users to a mobile site where they can download content from the OSGA. Starting March 16th, anyone that scans the QR codes will be able to download exclusive content. The OSGA Insider Betting Guide to March…

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QR Codes used to beat the race!

Smartphones have taken over nearly every aspect of life. More businesses are tailoring campaigns specifically targeting smart phone users than ever before. One of their primary tools in the constant struggle to gain consumer’s attention is QR codes. The black and white, blocky 2d barcodes have been cropping up all over – in magazines, newspapers and real estate signs – and are now showing up as part of the Murfreesboro Half Marathon in Tennessee. According to race director Melinda Tate, runners will be able to register for the marathon by…

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A recipe for success!

QR codes restaurants

  Chef Jose Duarte of Boston’s Taranta restaurant is creating a whole new eating experience with QR codes by bringing the mobile marketing technology into the food service industry. Servers adorned in shirts bearing the code have been attracting the attention of patrons. Inspired by what he saw at the Madrid Fusion restaurant even in Spain five years ago, where colleague Seiji Yamamoto used the codes in several of his demos, Duarte is planning to incorporate the technology on more than just t-shirts. Duarte stunned the crowd at the Fairmont Copley…

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